In an effort to raise more digital advertising revenue like Facebook and Google, Lyft announced the formation of “Lyft Media”.
- New Lyft Media advertising methods will include:
- Lyft Halo – Smart digital car rooftops
- Lyft Tablets – Tablets inside are advertised during the car ride
- Lyft Bikes – Advertisements shown at the bike rental stations
- Lyft Skins – Immersive in-app skins used to advertise while the Lyft app is in use
Things to think about if you’re a business:
- Do you have visual creative content for your business?
- Can Lyft customers be a new audience for your business?
- Will “Lyft Media” have lower advertising costs compared to Google and Facebook?
As digital marketing continues to become more profitable, established companies like Lyft will look for new ways to evolve and capture more advertising revenue. This can be advantageous for marketers because, in an effort to become more recognizable, Lyft could initially charge below-market costs for advertising fees.
Original Article: https://bit.ly/3vWaCpu